About
I like the idea of stories. A good story has the ability to penetrate the mind when facts fail. I’ve calculated that, conservatively, since 2002, i’ve done over well over 5000 software demos (assuming 3 per day with 220 working days per year). The real number is probably much higher. I remember the startup days of 7-8 demos in a single day. Each time a new product is built, we learn a new process and weave a new story. In the early days the customers are confused and so were we. You are not sure of yourself, your product or your pitch. How do I articulate about this great product that I’ve built? The stories eventually evolve and connect with the customer. That’s when the fun begins.
SalesFiction is a middle-place. Somewhere between a fully baked sales process and a brand new brilliant idea.
I’ve always believed that if you don’t do something about your ideas, they stop coming. Or in my case, I can’t sleep until I complete the thought, the research, the work and discovery process. Output of ideas leads to more ideas.